'Sudra' is a place of beauty and aesthetics, inner connection and peace, combining the new with the old, the ancient and the modern in a unique design style. Connecting cultures about temporality in human history and translating them in a precise design in accordance with today's life is the basis for which I founded the brand that bears the origin of the name and the connection of my family roots.

My origin story begins in the 'Sudra' mountains in southern Spain, where my ancestors lived until they were expelled from Spain in 1492 when they fled to Morocco to find refuge. I grew up in a devout Orthodox Jewish home and was educated on the knees of religion in religious institutions. Religion and spirituality left a deep mark on my heart that did not disappear even with the transition to the secular world. Today, the two worlds connect and materialize in me together: nature, design, the human body, rituals, rituals and the soul.

After 4 years studying goldsmithing and jewelry design at Shankar College on the bachelor's degree track, I set out to share the connection with the world through jewelry design and establishing the brand.

'Sudra' jewelry is produced in limited quantities out of a commitment to the customer to maintain excellence and quality

In the entire production process, and on the uniqueness of each creation.

Sustainability recycling ecology

For the past 11 years, at the same time as establishing 'Sudra', I have been working for a well-known green fashion company

in Israel During my work I was exposed to the world of fashion; The production processes, recycling, fair trade and more.

When establishing the brand, these important values ​​were engraved and integrated into all the processes of manufacturing and designing the jewelry in order to

To allow you - dear customers - to be active partners in creating a greener, social and fairer world.